Publicity Kit

Congratulations on receiving a grant! Grant recipients like you are vital partners in raising the visibility of the role these funds play in the lives of New Bedford’s cultural organizations, schools, neighborhoods, and communities. Below are instructions and tools to acknowledge funding, which will help show the link between public support and the excellent work you do. Your help with this effort is greatly appreciated, and any creative ways you can help publicize how grants support your work are welcome.

The general credit line is as follows:

“This [program or project] is supported in part by the [Art is Everywhere!/ARTnet/Wicked Cool Places] grant funded by the City of New Bedford through American Rescue Plan Awards and its Arts, Culture & Tourism Fund, and is facilitated by New Bedford Creative at the NBEDC.”

Thank you for your assistance with this effort. If you have any questions, suggestions or feedback, please contact Margo Saulnier at msaulnier@nbedc.org and Hendrick Hernandez-Resto at hhernandez@nbedc.org.

Logos

Click and drag to download or right-click and choose “Save Image …”.

Where to use the credit line and logo

Promotional Materials. Use the credit line and credit logo prominently in printed materials (this includes materials prepared by the grantee such as brochures, programs, newsletters, press releases, educational materials, and announcements) as well as in films or videos.

Online Materials. Use the credit line or credit logo prominently in online materials (including web sites, blogs, electronically distributed releases, and social media/networking channels) to which your grant contributes. The electronic logo should link to our web site, newbedfordcreative.org.

Exhibition Signage. If there is no printed program for an exhibition, credit can be given through wall text, or a placard placed at the entrance to the exhibit or performance space.

Educational Materials. Use the credit line or credit logo in educational materials distributed along with any funded program/exhibition, such as brochures, pamphlets, flyers, etc.

Verbal Credit. When written credit is not applicable, as in the absence of printed materials, verbal credit shall be given prior to performances, talks, events, etc.

Advertising. Use the credit line and logo in print advertising that is 10 column inches or larger that is placed by a grantee.

How to promote your project or program

Promoting and publicizing your event, project or program is essential to its success and impact on the community. Yet, it can be daunting to craft an outreach plan – especially if you have limited capacity to help get the word out.

These three simple steps are, however, an easy to follow guide that will help ensure you’re creativity gets the attention it needs and deserves:

1 – Write a press release describing your event, project or program. Your release should be concise, but informative. Don’t be intimidated if you’re not a writer; simply remember to share the who, what, where, when and why – almost as if you were emailing a friend.

HOT TIP: Watch this #NBcreative Peer-to-Peer video detailing the elements of how to write a press release.

Once written, choose an image or images (never more than three) that visually illustrate your event, project or program.

Send your press release, with the copy in the body of an email and the images attached, to local media outlets. (If you do not have a local media email list, New Bedford Creative will share their list with you.)

2 – Create a Facebook Event page and/or an Eventbrite page. When creating the page(s), borrow from your own press release to provide the description and any relevant information, as well as the images you have selected.

When posted be sure to, share on your social media pages and invite friends and followers.

HOT TIP: For Facebook events, add @NewBedfordCreative as a co-host.

3 – List your event on free calendar pages posted by these area websites:

New Bedford Creative (newbedfordcreative.org) Calendar of Events: scroll down to “Create an Event” which will be listed on this website and SouthCoast Today (be sure to click on the free version).
Destination New Bedford (destinationnewbedford.org) events: Scroll down to “Post Your Event” – events – but note: they must take place in New Bedford.
New Bedford Light (newbedfordlight.org) Culture Calendar: Under calendars click on Arts and Culture and find the submission form at the top of the page.
New Bedford SourceLink (newbedfordsourcelink.com) Calendar: Click on “Calendar” and scroll down to “Submit Your Event.” This calendar is geared towards trainings, workshops, and networking events.

HOT TIP: Use the information and images(s) in your press release and social media event pages for your calendar submission.

That’s it! Three simple steps to follow – and don’t forget to utilize the New Bedford Publicity Kit in your press releases, social media events, and calendar listings!

Promotional Materials

Thank you for helping us get the word out about these grant programs. Below (click to download PDF) please find various sizes of our current program offerings. If you have any questions, suggestions or feedback, please contact Margo Saulnier at msaulnier@nbedc.org and Hendrick Hernandez-Resto at hhernandez@nbedc.org.